“Think Different”… or “Act Different”
Apple’s “Think Different” campaign looks to me as a master piece of advertisement. But, after some years, I start to realize now that thinking is of course the first good step – and thinking differently, in similar directions that the people they chose for their campaign – but acting in consequence is THE must.
So : let’s stop to only “think different”, and start also to “act different”. Or just a bit, to start with.
I chose the illustration with Gandhi, as I just finished to read one of Tolstoï’s book, which inspired Gandhi.
PS. A 20-seconds search on the web tells me I’m not the only one to think further around this ad, e.g. http://www.huffingtonpost.com/denis-hayes/earth-day-2012_b_1439012.html.